In chapter one, you meet the top executives and CEOs whose Spirit and values are boosting profits and expanding revenues in several high- profile firms. The quest for spirituality is today’s greatest megatrend, says Aburdene. But its power is spilling over from the personal to the organizational.
Chapter two highlights firms like Intel, 3M and Starbucks, which exemplify the corporate social responsibility trend. Corporate ‘good guys,” you’ll learn often outperform their peers and the S&P 500. You’ll also discover the spiritually-responsible activists who prod business as usual to measure up to the new benchmarks of Conscious Capitalism.
“Who has the power to transform a company?” asks chapter three, which provocatively answers: “Ordinary Managers.” Meet corporate change agent Barbara Waugh and the experts from Harvard and Stanford who validate the powerful leadership managers like Barbara embrace.
In chapter four, you’ll discover that the spirituality in business trend is popping up everywhere. Red states. Blue states. Minneapolis to Dallas. Boston to L.A. Meet the corporate innovators and inspiring individuals who are bridging the gap between Spirit and Corporation.
Chapter five extols the power of Conscious Consumers, who vote with their pocketbooks every day to transform capitalism. These Values-driven Customers who put hybrid cars, solar panels and Wall Street darling Whole Foods on the economic map. Sixty million strong, they are a force to be reckoned with.