Megatrends 2010 is a fact-filled compendium of the people and companies who are already living the next great vision for free enterprise, the megatrend Patricia Aburdene calls “The Rise of Conscious Capitalism.”
“We the people have the power to transform capitalism,” writes Patricia. “As Investors, consumers and managers. And capitalism has the power to change the world.”
Named 2005 “Book of the Year”
by Association for Spirit At Work
In chapter one, you meet the top executives and CEOs whose Spirit and values are boosting profits and expanding revenues in several high- profile firms. The quest for spirituality is today’s greatest megatrend, says Aburdene. But its power is spilling over from the personal to the organizational.
Chapter two highlights firms like Intel, 3M and Starbucks, which exemplify the corporate social responsibility trend. Corporate ‘good guys,” you’ll learn often outperform their peers and the S&P 500. You’ll also discover the spiritually-responsible activists who prod business as usual to measure up to the new benchmarks of Conscious Capitalism.
“Who has the power to transform a company?” asks chapter three, which provocatively answers: “Ordinary Managers.” Meet corporate change agent Barbara Waugh and the experts from Harvard and Stanford who validate the powerful leadership managers like Barbara embrace.
In chapter four, you’ll discover that the spirituality in business trend is popping up everywhere. Red states. Blue states. Minneapolis to Dallas. Boston to L.A. Meet the corporate innovators and inspiring individuals who are bridging the gap between Spirit and Corporation.
Chapter five extols the power of Conscious Consumers, who vote with their pocketbooks every day to transform capitalism. These Values-driven Customers who put hybrid cars, solar panels and Wall Street darling Whole Foods on the economic map. Sixty million strong, they are a force to be reckoned with.
Chapter six reveals the “Wave of Conscious Solutions” coming to a company near you. Corporations are now experimenting with the tools many people employ to enhance personal growth, including Meditation, Forgiveness Training, Vision Quest. Result? These powerful techniques save billions by reducing stress, but often also boost productivity!
Chapter seven explores the powerful grassroots trend of Socially Responsible Investing (SRI). You will learn how SRI measures up to the mainstream (Very nicely, thanks!), discover SRI funds obliterate the S&P 500 and examine the spiritually uplifting power of community investing.
The conclusion of Megatrends 2010: The Rise of Conscious Capitalism probes the spiritual transformation of free enterprise. It looks behind the headlines to ponder the spiritual meaning of the market crash and accounting scandals and refutes the insane idea that greed is the bedrock of capitalism.
Megatrends 2010 lifts you step by step out of the quagmire of public mistrust, corporate wrong doing and investor outrage into the clear light of Conscious Capitalism where transcendent values guide your choices as a consumer, investor and employee, where financial prosperity and personal morality thrive side by side.