From the desk of Patricia Aburdene

October 2008: Spotlight on German Edition and Events

The energy of Conscious Capitalism is blossoming in Germany, Switzerland and Austria! Here below you’ll hear about the German language edition of my book (out in October), my latest trip to Germany, two great interviews in the German language press and a cool citation in Germany’s leading magazine, Der Spiegel.

But first some great news.

Workshop in Zurich

I am happy to announce a workshop scheduled February 7 & 8, 2009 in Zurich, Switzerland, sponsored by Parabola Forum and Health and Lifestyle Communications. Click here for a PDF of the full announcement and all the particulars in German.

For more info
Contact Marie-Luce LeFebre de Vivy email: info @health-lifestyle.ch. Do let me know if you have any thoughts on other European events!

Hamburg and Der Spiegel

Returning from Hamburg, Germany where Alain Bolea and I delivered three talks (and much new material) at Crimson Circle’s Mid-Summer gathering of 450 largely German-speaking spiritual teachers, I learned that Der Spiegel (Germany's Time or Newsweek) quotes me in the September 1, 2008 issue in a story with an interesting title, "The Consumer as Warrior." Exactly right! Consumers are one of the key forces that are transforming capitalism. Here are the cover, the first page of the story and a brief translation.

Der Spiegel   September 1, 2008

The Consumer as Warrior:
How morally correct consumption changes the World

Changing the world by shopping the "right" way. That idea inspires a growing community of consumers. They prefer ecological and social correct products, betting on the power of change in the marketplace.... They are the agents and leaders of a development, that trend researchers like Patricia Aburdene call a "megatrend." Her previous books sold 14 millions copies. Her new book, "Megatrends 2010", soon will be published in German. [J. Kamphausen, October, 2008. German title: Megatrends 2020]

Eight years ago, says Aburdene, she discovered a new kind of manager: young, successful, interested in sustainability and conscious consumption. Beginning about three years ago, says Aburdene, this new breed became the majority of managers between 35 to 45 years old. The link between conscious consumers and enlightened managers will generate a megatrend that will endure for two decades or more. "And what will happen during these twenty years won’t be reversed again," she says. "It’s a new World, created by managers and consumers."

(The full article will soon be available in Der Spiegel’s archives.)

German Edition

The timing on Der Spiegel couldn’t be better: the German edition, published by Kaumphausen (which, not to brag ;-) publishes Eckhart Tolle), comes out this October at the famous Frankfurt Book Fair. In German, however, the book is called "Megatrends 2020" (not Megatrends 2010). Check out the handsome cover!

MEGATRENDS 2020 Sieben Trends, die unser Leben und Arbeiten verändern werden!

Want a copy? >>

Interviews in the German language press

At Kamphausen, I am blessed with a wonderful editor, Nadja Rosman, one of the smartest, most thoughtful people in the area of spirit and consciousness in business. Nadja interviewed me for Germany’s Existenzielle, a magazine for women entrepreneurs and for ManagerSeminare, a top publication for H.R. leaders and managers. The links to each follow. So, you don’t speak German? Enjoy the graphics! You’ll find a translation of the title and introductions to each story below.

existenzielle Spring 2008
Cover Special: "Goals Need Love"

Headline: We are on the way to a new business world The American trendresearcher Patricia Aburdene is convinced that spiritual values are getting more and more important in economy and that companies can profit from this shift. Read More >>

managerSeminare July 2008

Headline: Value-driven leadership improves performance
An interview with trendresearcher Patricia Aburdene
Is the economy getting more conscious about values? Sure, says Patricia Aburdene. The American trendresearcher diagnoses the rise of a more conscious, spiritual capitalism. In the interview she explains how companies can profit from this shift.
Read More >>

And More!
At the Crimson Circle event, we met new Austrian friends who are exploring inviting us to Vienna to do a speech or workshop in February. The resourceful Nadja Rosman is looking into more German events. Heck, we might be Europe for the whole month of February doing a sort of mini book tour for "Megatrends 2020."

 

See you in Europe next February.

Thank you!

Patricia